Tag Archives: marketing

The dilemma of self-promotion

Tonight, after posting the participant’s review of my workshop this morning, I see that there are no comments on the blog post and no “Likes” or comments on the Facebook post. My first thought is “people thought it was obnoxious.” Self-promotion can be a damned-if-you-do, damned-if-you-don’t proposition. You want to win people over, but you risk turning them off in the process. I don’t know if I ever strike the right balance when it comes to talking about my accomplishments or promoting my work. Lately, I fear that some of my status updates have been boldface brags; e.g., “New blog post: Rave Review for my Vague Language Workshop http://bit.ly/zWrno” (tweet), “I’m happy that 24 people came to my workshop in Phoenix, five of them all the way from Yuma and four of them all the way from Tucson.” (tweet), and “New blog post: Speak & Spell II a Successful Workshop http://bit.ly/171bC9″ (tweet), especially the fact that I shared my teacher evaluation scores. Ugh.

What may or may not be apparent is that I have felt shame and failure in my life, and there have been a few times I doubted I’d ever achieve anything. When I do manage to do something good, my feelings of past failure and inefficacy drive me to shout my achievements from the rooftops. “See! I’m not a complete failure! I DID something!”

Perhaps it is the fact that there have been so many times in my life when I have felt paralyzed into inaction. I’ve wanted to do many things that I didn’t do because I didn’t believe in myself. Now, when I finally do things that I’ve only been dreaming of doing for years, I feel… well… vindicated! Especially when other people didn’t believe in me, either. It’s like, “How do you like me now?!” Well, maybe not very much, I fear.

What good does it do to shove my success in the faces of people who doubted me? Are they really going to “like me now”? Or are they just going to resent me for rubbing it in their faces that I succeeded in spite of them? My fear is that they are going to resent me as much as I resent them. Resentment begets resentment. The thing to do is forgive everyone for everything, starting with myself.

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Geeks vs. Early Adopters on Twitter (and elsewhere)

In the month-or-so that I’ve been on Twitter, I’ve gotten the impression that a lot of people on it are geeks, a lot of them are early adopters, and a few are “regular folks.” And I wonder if some of the angst I’m feeling is that I’m more of an early adopter than a geek.

I define geeks as the people who create the latest technology and early adopters as the first people to use it. I have read geeks’ writings and conversed with them on the Internet, such when I participated in the newsgroup comp.infosystems.www.authoring.html in 1996. I learned HTML and CSS by reading, asking questions, and eventually answering questions. I became one of a handful of people in the world to publish a web page in HTML using CSS in August 1996. Yet I didn’t become a professional Web developer. I didn’t become a recognized “expert” in the field (unless you count being interviewed by Wired in 1998). Why? Because I’m not a geek. I don’t take well to sitting for hours in front of a computer screen hacking code. I don’t know any of the languages it takes to write CSS that can render properly in any web browser; i.e. I can’t use JavaScript to insert “browser-sniffing” code that delivers CSS written for each browser’s idiosyncratic (read “faulty” or “noncompliant”) way of rendering CSS… But I digress.

My point is: Continue reading

What is Septopus?

Septopus came into my awareness as a weird word a coworker would use whenever he got bored at work. If a call came in and he was saying, “one moment while I connect you to…” and the caller hung up, he would say, “Septopus.” The more bored I got at work, the more I began to imagine who this Septopus was. Another coworker and I started making up things about Septopus with the coworker who started talking about him. With my love for advertising, I started creating mock ad campaign spots such as, “When you’ve got your hands full, an eighth tentacle is just one more thing to worry about. Simplify your life– with Septopus!” My friends and I would laugh hysterically, which is just what we needed to lift our spirits.

It was at this same time that I joined the social short messaging website Twitter. So I figured, “Why just send silly Septopus IMs to my friends at work when I could intrigue Earthlings everywhere?” So I started putting my IMs to coworkers into my Twitter “tweets” as well.

Little did I know until I Googled it that there actually was an episode of Home Movies called “The Septopus!” When I pointed this out to my coworker who had started the whole thing, he confessed that he loved that episode and hasn’t been able to stop thinking about Septopus since he first watched it.

So, if you see me tweeting about Septopus (with the hashtag #Septopus), you’ll know what I’m doing– just having fun, breaking up monotony, and honing my copywriting skills. If you like Septopus, feel free to tweet about him with the hashtag #Septopus. Who knows? Maybe a worldwide chorus will sing his praises!