The customer is the person we need, not the person who needs us.
At first glance, this quotation seems paradoxical. In truth, we need each other. But good customer service means forgetting, for the moment, the truth that the customer needs us, and focusing instead on the truth that we need the customer. People sometimes feel embarrassed and powerless when they need something from someone. As an interpreter, I serve customers who need my help to communicate with each other. I find that when I focus on the truth that I need my customers, my attitude improves and so does my customer service. I believe that when customers feel proud and powerful instead of embarrassed and powerless, they are more able to communicate with each other and more inclined to ask for me again.